The potential. Color it green.

Today, 13 million preschoolers in the U.S. are in child care. 65% of mothers with children under six work outside the home, as do 74% of mothers with children six to 13 and 60% of mothers with infants.

The sheer number of children is growing: from 69.5 million in 1997 to a projected 77.6 million in 2020. A front page graph in the July 9, 2003 issue of USA Today indicates that the number of annual births will increase from 3.98 million in 2003 to 4.37 million in 2012.

Yet according to a recent study, fewer than one in ten children receive excellent care. More than half of child care is considered fair and 8% is considered poor.

The need for quality child care is undeniable. And as previously mentioned, the need for sick child care is acute. Rainbow Station^SM meets both these needs with flying colors.

If you have an entrepreneurial spirit, a strong desire to succeed and deep love for children, you have an opportunity to fill these growing needs by becoming a Rainbow Station^SM franchisee.

Unlike independent business owners who have to start from scratch, you'll have the proven power of the Rainbow Station^SM concept.

Your facilities will include two freestanding buildings, each containing a total of 17,500 square feet of space. One building will house the Nursery and Preschool programs and The Get Well Place^SM. The other will house The Village. You'll also need a site of at least 2.5 acres to allow for a playground and parking.

We'll show you how to:

• Provide children with a loving, homelike atmosphere
• Implement the PLAYWORKS curriculum
• Provide a program that addresses each child's development level and interests
• Actively promote wellness
• Establish a safe, nurturing, supportive environment
• Recruit qualified teachers
• Provide evaluations that emphasize progress and accomplishments
• Develop and maintain open lines of communications with parents

In addition, we'll also help you with the business side of financing and marketing your Rainbow Station^SM franchise. We can show you how minimize your real estate costs, how to save on construction and how to apply for a Small Business Administration loan.

We'll also provide tips on marketing your services to pediatricians, physicians, employers and other key members of the community. And help you make Rainbow Station^SM the preferred child care center in your market.

For more information, call 804-747-5900. And find out how you can bring some color to the gray drab world of child care.